Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy
Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan. I first heard of Stan Parsons when I was an undergrad […]
Read MorePlanning in a Volatile Market
The landscape for marketing your products is changing so quickly it is hard to keep track of the changes that occur on almost a daily basis. I’m tired of hearing the term “uncertain times” during the coronavirus pandemic. Has there ever been “certain times”? Definitely not when it comes to ag markets! I’ve been spending […]
Read MoreManaging Through
The COVID-19 crisis sweeping the world is on everyone’s mind. We at RMC are making adjustments in our work to help slow the spread. It is easy to get caught up in the negative thinking about how this is impacting markets or impacting our normal routines. However, let’s pause and consider how we as individuals […]
Read MoreAttracting & Retaining Quality Employees
“You just can’t find anyone willing to work anymore.” I hear this quite often from ranches struggling to find and retain quality employees. When we look deeper into the situation it is often no surprise, as we expect our ranch employees to give long hours in sometimes difficult conditions with mediocre compensation. In the Ranching […]
Read MoreWhat Will You Retire To?
As of this writing I have 68 days left running RMC before a new generation of management takes the helm. It’s been a good ride, but it’s been a long trail and Kathy and I are ready to hand over the reins. But just because we are ready doesn’t mean it’s easy. When what you […]
Read MoreWant To Keep It? Then Build It To Sell It.
Stan Parsons wrote, “If you want to be a cowboy get a job.” A business owner’s job isn’t to put up hay, work cattle, or build fence. It is to build a business. We hire employees to produce results that contribute to customer and owner value. When business owners hire themselves to work in their […]
Read MoreIf Someone Is Doing It, It’s Possible
I often hear people joke, “Ranching for profit? That’s an oxymoron.” I get frustrated hearing it, but I don’t blame anyone for thinking it. There is a lot of evidence to support the “ranching isn’t profitable” paradigm. These days ranches are valued more for the scenery than for livestock production. In fact, looking at a […]
Read MoreYou Can’t Retire From Ranching
How is the next generation ever supposed to step up if the current generation can’t step down or at least step aside? The short answer is they can’t. It’s one reason managerial authority on many ranches skips a generation. More calamitous, it’s a major reason why young people don’t stay in ranching and multi-generational ranches […]
Read MoreThe 3 Secrets For Increasing Profit™
There are three, and only three, ways to increase profit in any business. Stan Parsons called them The 3 Secrets For Increasing Profit™ and introduced them to Ranching For Profit students in 1980. Lately I’ve seen more and more articles by industry pundits that incorporate the 3 secrets in articles and conference proceedings. They rarely […]
Read MoreWhat Does Mom Want?
We use a process at RMC to help families and business teams create a shared vision and a plan to achieve it. We start by asking a very basic question: What do you want? Each participant answers individually by writing several short statements describing how they’d like things to be in three to five years. Once […]
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