Ranching Network

One of the challenges in working in the ranching profession is the difficulty of finding a network of forward thinking, driven and creative problem solvers. Many of us enjoy the ability to work on our own or with a small team, but when it comes to strategic level visioning and planning it sure helps to […]
Read MoreHealthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan. I first heard of Stan Parsons when I was an undergrad […]
Read MorePlanning in a Volatile Market

The landscape for marketing your products is changing so quickly it is hard to keep track of the changes that occur on almost a daily basis. I’m tired of hearing the term “uncertain times” during the coronavirus pandemic. Has there ever been “certain times”? Definitely not when it comes to ag markets! I’ve been spending […]
Read MoreThe 3 Secrets For Increasing Profit™

There are three, and only three, ways to increase profit in any business. Stan Parsons called them The 3 Secrets For Increasing Profit™ and introduced them to Ranching For Profit students in 1980. Lately I’ve seen more and more articles by industry pundits that incorporate the 3 secrets in articles and conference proceedings. They rarely […]
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