A True Story About A Real Manager
About 15 years ago I met an absentee owner who was responsible for a family ranch that was losing money. It had lost between $200,000-$300,000 year after year for a long time. Over those years she’d made several threats to the two managers that if things didn’t turn around, the family would have to sell […]
Read MoreIs Your Ranch Fire-proof?
The risk of wildfire has always been a normal part of ranching. But today we are faced with a new normal that includes the increased risk of catastrophic wildfire. The number of wildfires hasn’t changed much. There are roughly the same number of fires now as when I was cutting fire lines on a Forest […]
Read MoreSurvival of the Fittest & Natural Selection
Nature has a strict culling policy. If bulls and bucks don’t breed, or if does and cows don’t wean fawns and calves, their genes aren’t passed on. Survival of the fittest. Most commercial ranchers select for fitness too. If a cow is open or dry, she’s culled. If she’s got a bad udder or isn’t […]
Read MoreBoots On The Ground & Eyes Looking Down
I recently participated in a pasture rejuvenation workshop. My presentation on grazing principles was followed by an explanation of a multi-year trial on pasture rejuvenation. I didn’t understand why pasture rejuvenation was such a big issue to the attendees. A well-managed pasture shouldn’t need mechanical, herbicide or seeding treatments to stay healthy and productive. My […]
Read MoreHow Long is Long Enough?
The biggest mistake people make in grazing management is providing too short a recovery period for plants after grazing. Of course too much rest isn’t good either. In drier environments excluding animals from a pasture long after it has recovered will lead to reduced productivity, dead grass and bare soil. In wetter environments it can […]
Read MoreThe 3 Secrets For Increasing Profit™
There are three, and only three, ways to increase profit in any business. Stan Parsons called them The 3 Secrets For Increasing Profit™ and introduced them to Ranching For Profit students in 1980. Lately I’ve seen more and more articles by industry pundits that incorporate the 3 secrets in articles and conference proceedings. They rarely […]
Read MoreYou Might Be Ranching For Profit If …
You might be ranching for profit if your spouse doesn’t have to work in town so you can have health insurance. If you are making a profit you ought to be able to pay yourself whatever it would cost to replace yourself and the business ought to be able to provide a benefits package, including […]
Read MoreWhen is a Dollar Not a Dollar?
Dan Airely, a behavioral economist at Duke University conducted a silly experiment with serious implications. The experiment involved money, Coca Cola and college students. Dr. Airely stocked dorm room refrigerators with one of two things. He put a six pack of Coke in some. In others, he placed a paper plate with six crisp one […]
Read MoreThe WOTB Test
Most people blame things beyond our control like the weather, government regulation, low commodity prices and increasing costs for their failure to make a healthy profit. These are the things most often discussed at producer meetings and in the coffee shop. These are also things we can do little about. Making them the scapegoats for […]
Read MoreThe Value of Gain & Grass
Wally Olson is a rancher from Vinita, Oklahoma. He has a profitable cattle trading enterprise based on the Sell/Buy marketing principles popularized by Bud Williams. At the foundation of Wally’s operation is an understanding of the value of grass and the value of gain. Wally is quick to point out that he doesn’t limit his […]
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