Benchmarks are Overrated

At the Ranching for Profit School, we teach people how to use benchmarks to identify deadwood in their businesses which allows them to find focus areas for managerial leverage. When we finish teaching the benchmark section participants are excited to run their numbers in the RFP format and compare them to the RMC Benchmarks to […]
Read MoreMission Before Profit

Successful businesses have mission and vision statements. This allows planning and decision making easier for managers and owners. These statements are posted on websites, above the front door, and in the break room to keep reminding us why we are there, and why the customers are there too. The mission is the purpose of the […]
Read MoreKnow Your Destination

There isn’t a one-size fits-all approach to running a profitable ranch. If it were as easy as coming up with a list of practices to follow, ranching would be easy and it wouldn’t be nearly as interesting and fun. Those who have never attended a Ranching for Profit School often have the misconception that we […]
Read MoreEconomic Analysis

We recently wrapped up our two day Economics Intensive where alumni of the Ranching for Profit School prepared their economic plan for the coming year. For many of us, if we are left to our own devices, we often put off making an economic plan or get stuck figuring out how to handle a certain […]
Can Small Scale Operations be Profitable?

I often hear from people operating on a smaller scale that their limitations of size make it impossible for them to be profitable. “I only run 12 cows and operate on 30 acres. I can’t possibly be profitable!” The limitations to profitability are usually self-induced. When we look inside this operation what we will likely […]
That Crazy Grazing Stuff

“You guys don’t tell people to do that crazy grazing stuff with the electric fence do you? Because if so, I’m not coming.” That was an email I recently received asking about our Ranching for Profit School. I responded with a polite and honest answer but the more I think about maybe I should have […]
Read MoreProfit – What is it Anyway?

At the Ranching for Profit School since we talk about profit, we believe we better define it. We ask the participants at the school to come up with a definition of profit, they usually respond with something like Income – Expenses = Profit. Let’s play with that definition some and see how it works. If […]
Adding a New Enterprise

We are in the final days of our 2021 winter Executive Link meetings where Ranching for Profit alumni form peer advisory boards and look into each other’s businesses for strategic level advice. One issue that frequently comes up is the evaluation of adding a new enterprise to the operation. The operator is often excited about […]
Get Better Before Getting Bigger

Our busy season of conducting Ranching for Profit Schools has just begun. Last week, I had the pleasure of dropping in on the school in Abilene, TX and meeting some outstanding participants. It is always an honor to be trusted enough to be invited to help a business discover a new path forward that will […]
Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan. I first heard of Stan Parsons when I was an undergrad […]
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