Tag: profit

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The Tradition vs Innovation Paradox

sunset cowboy

Agriculture is steeped in tradition. These traditions serve as a source of pride and continuity which help make us who we are in agriculture. However, these same traditions create a paradox of sorts when it comes to managing the business of ranching. Balancing respect for traditions and fostering innovation can be tricky to navigate. Another […]

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The Power of a Plan

We are currently in a time of financial stress in agriculture. The past few months, as we have been conducting our Ranching for Profit Schools all over the U.S. the stress has been palpable from many of the operations that are attending. The hands-on afterhours work sessions we facilitate at the school have been busy. […]

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Just Start

We just wrapped up the Abilene Ranching for Profit School. It was an amazing week with 53 forward thinking ranchers who are challenging conventional wisdom and driving their businesses forward. I was joined by John Locke of Hungerford, TX who served as a co-instructor for the school. John has attended the Ranching for Profit School […]

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What Price Should I Use?

For the past 3 weeks we have been holding our Executive Link meetings from New England to Texas. We have about 110 businesses that are currently members of Executive Link (EL). These businesses meet as boards of directors three times a year to give and receive strategic advice on their business and be held accountable […]

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The 3 Measures of Success in Business

In nearly 40 years of helping ranchers improve their land, their businesses and their lives, I’ve found that there are three things we need to measure to determine the success of a ranch business, or any business for that matter. They are: Profit, Effort, and Fun. Let’s take a quick look at each of these. […]

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The Unit

Improving gross margin per unit is the second of the Three Secrets For Increasing Profit™. It is also the most misunderstood. Gross margin is the contribution an enterprise makes toward covering overhead costs and producing profit. Gross margin per unit measures the economic efficiency of  that enterprise. It is a powerful tool for comparing enterprises […]

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4 Strategies to Improve Gross Margin per Unit

As a student in my very first Ranching For Profit School I was told to make sure I was shooting at the right target before taking aim. That’s common sense. But it’s not commonly practiced.  Livestock producers are great marksmen, but they are often shooting at the wrong target. The target most producers aim at […]

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Professionalizing Your Ranch

There are two types of athletes, professionals and amateurs. The professionals get paid to play. The amateurs have to pay to play. I look at ranches the same way. The professionals get paid to ranch. The amateurs subsidize their operations with unpaid family labor, off-farm income and inherited wealth. Some people balk at the idea […]

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The Laws Of Economics

My Cousin Vinny is one of my favorite movies. There’s a scene where Vinny, played by Joe Pesci, challenging the witness, asks, “Are we to believe that the laws of physics cease to exist on your stove?” That line, makes me think of some people who market grass finished beef and use grazing practices that […]

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Having a Ranch AND a Life

A friend included me in an email chain informing us of a farmer he knew who recently took his life. I don’t pretend to begin to know this man’s pain or anything about his situation. But the story struck me as beyond sad. Responses in the email chain spoke of the stress of farming, peer […]

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