Profit – What is it Anyway?

At the Ranching for Profit School since we talk about profit, we believe we better define it. We ask the participants at the school to come up with a definition of profit, they usually respond with something like Income – Expenses = Profit. Let’s play with that definition some and see how it works. If […]
Allocation of Overheads is a Bad Idea

The team here at RMC has been busy holding Ranching for Profit Schools in several locations. At these schools, a good part of classroom time is spent teaching and applying the Ranching for Profit Economic Model. This is our trademark way of doing an economic analysis of the ranching business, but the fundamentals apply to […]
Read MorePlanning in a Volatile Market

The landscape for marketing your products is changing so quickly it is hard to keep track of the changes that occur on almost a daily basis. I’m tired of hearing the term “uncertain times” during the coronavirus pandemic. Has there ever been “certain times”? Definitely not when it comes to ag markets! I’ve been spending […]