Gross Margin Inside the Cow Herd

We just wrapped up a full school in Oklahoma City. It was an amazing week where 54 people spent a week exploring the leadership of their businesses and making new friends along the way. Wally Olson of Olson Ranch and founder of Ranching FYI stopped by and discussed cow depreciation and how to make decisions […]
Read MoreCow Depreciation – Don’t Follow a Recipe

There has been quite a bit written about managing cow deprecation over the past few years. In simple terms cow depreciation is the reduction of value of a cow from its height of value until it is sold for salvage. I’m glad this often hidden cost is getting attention and that ranchers now see this […]
4 Strategies to Improve Gross Margin per Unit

As a student in my very first Ranching For Profit School I was told to make sure I was shooting at the right target before taking aim. That’s common sense. But it’s not commonly practiced. Livestock producers are great marksmen, but they are often shooting at the wrong target. The target most producers aim at […]
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