Tag: business decisions

“No” Starts The Conversation

“No” is a powerful word. There are dozens of ways to say it … “That won’t work here,” or “We tried that before and it didn’t work.” But regardless of how it is said, it protects the person who says it and can be maddening to the person who hears it. “No” protects the status […]

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When is a Dollar Not a Dollar?

Dan Airely, a behavioral economist at Duke University conducted a silly experiment with serious implications. The experiment involved money, Coca Cola and college students. Dr. Airely stocked dorm room refrigerators with one of two things. He put a six pack of Coke in some. In others, he placed a paper plate with six crisp one […]

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