PROFIT TIPS

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Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

Stan Parsons

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan.    I first heard of Stan Parsons when I was an undergrad […]

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Ranching from Scratch

baking

Can’t be done. At least that is what conventional wisdom says. I’d agree that it can’t be done, if you follow the rules of traditional ranching – running cows the way everyone else does and owning everything. If you are willing to break some rules and challenge conventional wisdom maybe you can join the amazing […]

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Get Outside Your Area

Are you happy with the results your business is producing? If you want different results, you need to act differently. In order to act differently, we must think differently. If you think producing big calves is the secret to a profitable ranch, you will take actions to produce big calves. At the Ranching for Profit […]

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The Value of a Day

What value does your business need to produce every day? Are you focusing on the right things to achieve this? At the Ranching for Profit School we teach participants how to structure the economic information of their business into a format that is meaningful for making effective business decisions. Over the past few months I’ve […]

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Are You A Superhero?

It’s a bird. It’s a plane. No, it’s an environmental superhero!  If you are using cell grazing you are an environmental superhero. Of course, no one has to know that, while saving the planet, you are also making your own ranch more productive and profitable.  Cell graziers are environmental superheroes because they stop overgrazing by […]

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4 Strategies to Improve Gross Margin per Unit

As a student in my very first Ranching For Profit School I was told to make sure I was shooting at the right target before taking aim. That’s common sense. But it’s not commonly practiced.  Livestock producers are great marksmen, but they are often shooting at the wrong target. The target most producers aim at […]

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The Laws Of Economics

My Cousin Vinny is one of my favorite movies. There’s a scene where Vinny, played by Joe Pesci, challenging the witness, asks, “Are we to believe that the laws of physics cease to exist on your stove?” That line, makes me think of some people who market grass finished beef and use grazing practices that […]

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Records Are A Waste Of Time

Some people think that records are THE key to managerial success. Not me. I think most records are a waste of time. Records give us data. We need information. It takes analysis to turn data into useful information.   The problem is we spend 90% or more of our time collecting the data and only […]

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Irresistible Change

running horses

I reviewed articles in Harvard Business Review, Forbes and Fast Company on resistance to change. The articles laid out the 12 reasons, the 10 factors and the 5 keys to resistance. The more I read, the more convinced I am that they have it ALL wrong! I encounter my fair share of people who are […]

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The 3 Secrets For Increasing Profit™

There are three, and only three, ways to increase profit in any business. Stan Parsons called them The 3 Secrets For Increasing Profit™ and introduced them to Ranching For Profit students in 1980. Lately I’ve seen more and more articles by industry pundits that incorporate the 3 secrets in articles and conference proceedings. They rarely […]

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