Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

by Dave Pratt

Stan Parsons

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan. 


I first heard of Stan Parsons when I was an undergrad at U.C. Davis studying range management. My professors described Stan and his former partner, Allan Savory, as heretics and snake oil salesmen. “They tell people to move their cows around in circles,” they said. My first reaction was, “I want to meet these guys.”


Years later, as a Range & Livestock Advisor with UC Cooperative Extension, I went to hear Stan and Allan. By then they’d gone their separate ways. Allan started the center for Holistic Management and Stan founded Ranch Management Consultants and the Ranching For Profit School. What I heard didn’t sound like snake oil, and neither said anything about moving cows around in circles. What they did talk about was a new way to think about animals, grass, money and people. 


They were espousing regenerative agriculture over 30 years before anyone ever heard the term, and to this day, Stan is the only one who paid more than lip service to profit as an essential part of a sustainable farm or ranch. In fact, Stan’s first book was Putting Profit Into Ranching. 


A year after taking Savory’s Holistic Management course I attended my first Ranching For Profit School. I was blown away. Stan simplified complex concepts without dumbing them down. He said, “There’s nothing more useful than a practical theory.” The three secrets for increasing profit, the five cell grazing principles, and ten commandments of drought, proved his point. What resonated even more was Stan’s message that we are not victims of our circumstances. “It’s not the situation, but your response that counts,” he said. He delivered, “Hit problems head on or avoid them entirely,” as a lesson on grazing cell design, but the principle had even bigger implications when applied to your business and your life. 


I don’t think most people appreciate how much resistance there was to these concepts when Stan introduced them. People saw his principles and philosophies as threats to the status quo. Producers doing things the “right” way excelled as long as results were measured by animal productivity, not profit. Stan insisted, the target should be profit, and found that the most productive ranches were often among the least profitable. He’d say, “It doesn’t matter if you hit a bull’s-eye if you are aiming at the wrong target.” 


He said that a ranch isn’t a business if it isn’t profitable and called farms and ranches that were subsidized with off-ranch income, unpaid family labor and inherited wealth, “hobbies.” That alienated some people. But those who came to RFP found that Stan would work with them tirelessly until they found a pathway to a healthier, more profitable ranch and a happier life.


Stan was the best teacher I’ve ever known. Part of his magic was that he had the class working in teams teaching one another. He explained the concept, then facilitated the group, drawing on everyone’s experiences to explore the implications and applications. For me it meant reinventing my research program at the University. I wanted to see how the Ranching For Profit production and grazing concepts could be applied in California’s annual grasslands.


As good as Stan was in the classroom, he was even better in small groups and one-on-one. I’ve never met anyone who could cut to the heart of a problem as effectively as Stan. He taught me that it was more important to know the right questions than have the right answers. In fact, Stan would often say, “The answer is in the team.” Focusing a team on the right question unleashes tremendous synergy and he always seemed to know exactly the right question.


At my first Ranching For Profit School, Stan asked me if I’d be interested in teaching with him. I thought this was like Garth Brooks asking me to come up on stage and sing with him. I didn’t take him seriously. Several years later he told me that he hadn’t been joking. Within a year I was teaching the school. 


The first Ranching For Profit School I taught was in Australia in 1992. Stan probably figured the further away I went from home, the more people would think I knew. I remember teaching day 3 of the school where we dig into the economic model. Stan was standing in the back of the room. 


To say I was nervous doesn’t begin to describe how I felt. It wasn’t enough to know the material, I had to know how to teach it. I knew everyone in that class had invested good money and a week of their time to be there. They had high expectations for help dealing with challenges they faced that could determine if they’d keep or lose the ranch. As if that wasn’t enough pressure, there was Stan. Watching someone else teach HIS school must have been like watching his youngest daughter hop on a Harley with a Hell’s Angel. 


I froze. I forgot what a trading account was. Gross product? It was like I’d never heard the term before. Stan stepped in and bailed me out.


That evening Stan met with me in the pub for a debriefing. He started the conversation by asking, “David,” (He always called me David) “do you even know what this school is for?” 


Coming to my own defense I said, “Sure. It’s to help ranchers build sustainable businesses.” I thought it was a good answer.


Stan just shook his head. “David, the purpose of this school is to change the way people think. It’s to challenge their paradigms.” 


At the time I didn’t understand what he was talking about. I’ve since come to learn that challenging paradigms is the key to any meaningful change, and no one was better than Stan at challenging paradigms. The positive impact of those challenges benefited thousands of farm and ranch families and helped them improve the millions of acres they managed.

You can find tributes to Stan from people he helped on the Ranching4Profit Facebook page.

Eight years after teaching my first Ranching For Profit School, Stan sold RMC to Kathy and me. The twenty years that followed were amazing. Because of Stan, the impact I had professionally increased 1,000-fold. I’ve had the privilege of teaching the school on three continents and working in the most beautiful places with people I admire and love. My association with Stan led to adventures with my family in Australia, Africa, Canada and New Zealand. 

Today, when someone has a great experience at an RFP School, or makes a breakthrough in Executive Link, there’s a part of me that thinks, There’s another one you helped, Stan. Stan may be gone, but as long as there’s a Ranching For Profit School, a Grazing For Profit School (Australia) and an Executive Link program, his legacy will grow. 

Stan is survived by his wife Hazel, his son David and his daughters, Deana and Ashleigh. Due to the hospital’s Covid-19 restrictions, Hazel was unable to be with him in his room in his last days. While no one was allowed in the building, Hazel was able to visit him through the outside window and he knew she was there, as she always has been for him. She concluded her note encouraging us all to, “Take care of yourselves with this dreadful virus.” If you’d like to send condolences you can email her at 

16 Responses to “Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy”

July 22, 2020 at 3:10 am, Sean Martyn said:

Really sad today

Stan changed my life in 7 days
I’ve never learned more in the 25 years before or 25 years after

An extraordinary human , as flawed as he was gifted……..sent we all



July 22, 2020 at 4:39 am, Marcos Gimenez-Zapiola said:

Rest in peace and thank you for your lessons.


July 22, 2020 at 5:43 am, Kelley O’Neill said:

Thank you for communicating this. And for your work. Real work. Lots and lots of ripples. That never subside or disappear. K O’Neill


July 22, 2020 at 6:27 am, Steve Campbell said:

Thank you Dave for sharing your thoughts.

Wish I, along with many others I am sure, could have met Stan Parsons


July 22, 2020 at 7:32 am, john marble said:

After my first Ranching for Profit School experience way back in the 1980s, I began to hear little whispers about the School and Stan, mostly negative. There was great resistance to the kind of revolution Stan was suggesting. The idea that a ranching business was saddled with the same constraints as every other business was simple heresy. Even worse, the idea that ranchers should be conscious of ecological concepts was obvious blasphemy. I remember one fellow quizzing me about RFP asking,

“What the hell could someone from New Mexico possibly know about ranching around here?”

“Well, actually, he’s from Southern Africa.”

That was the end of the conversation. But not the end of THE conversation. Stan has informed my thoughts and actions for over thirty years. Multiply that little effect by thousands and you begin to feel the weight of Stan Parsons. Stan may have believed that the goal of RFP was to change how people think, but his biggest impact was to change people’s lives. I feel terribly lucky to have met him.


July 22, 2020 at 10:10 am, Richard Short said:

It is sad to hear about the passing of such a man as you have described and known. My hope is that he knew and trusted in his God and Creator by faith in Jesus Christ as well as he knew things related to his life’s work. It is especially sad because if you consider how such matters as C-19 have been dealt with in the past, i.e., with very little (all things considered) government intervention, Stan Parsons might still be alive. What a good reminder that what RMC is doing is helping folks be responsible citizens with regard to the land they have an interest in. May the Lord show His mercy and grace to Mrs. Parsons and others associated with Stan Parsons for His glory and honor. Thank you for taking the time to give us all an insight into his life and work.


June 05, 2021 at 12:03 pm, Marcus Haney said:

I would like to echo your thoughts Richard. It was a blessing to sit under Stan’s teaching both in RFP and the Executive Link program. Incredible mind and stimulating teacher. My prayer also that Stan received the blessings of the most necessary and greatest paradigm shift. Prayers are that Stan was able to move beyond much of the worlds view as nature’s happenstance or “mother nature” to being amazed by the handy work of God and provision of the Good Lord, Jesus Christ, as his Savior.


July 22, 2020 at 10:39 am, Robin said:

Wow! This is a powerful tribute. Well done, Dave (and of course Stan). I’m so sorry to hear of this loss.


July 22, 2020 at 7:19 pm, Jay Smith said:

Heart warming yet sad to say the least.. Thanks Dave, you made incredible changes in many lives also. I’d say Stan found the perfect man to carry the torch of what he started.


July 22, 2020 at 7:57 pm, Gary Loftin said:

Stan was a good friend and a great teacher. I learned so much from him and still think of him often. I had the pleasure of working with him when he and Alan first came to America. When they split we, the Anderson ranch, the McEroy brothers, and the Spurlock brothers all had to choose who we would each continue to work with. We chose Stan and never regretted it. He could run the sharpest pencil I ever saw. He and Hazel were great to me. I had the honor to help Stan teach a class in New Mexico back in 1979. Go with God my friend. My prayers are with his family.


July 23, 2020 at 1:57 pm, Gary and Georgia Marshall said:

We too wonder what our lives would have looked like had we not meant Stan! Thankfully we did meet! Those early years of his teaching through RFP and EL did send us down a path of learning and developing! He taught us, pushed us, and pissed us off at times. He instinctively knew where we needed to be! His passion for what he was doing was so inspiring! We were the lucky ones to have known him. Our thoughts have been of Stan and Hazel all day yesterday when we received the news. What a strong devoted couple they were. Our thoughts and prayers are with you and your family with much love and respect.
Gary and Georgia Marshall
Broken Circle Company


June 05, 2021 at 12:11 pm, Marcus Haney said:

Hi Gary and Georgia,

Trust you and the family are doing well! It would be wonderful to see you again! Many Great memories of the teaching and times with Stan and our EL group. Especially Gary and Georgia. My prayer is that Stan was able to experience the most important Paradigm shift mankind will ever experience, to acknowledge God as the Creator of all things and Jesus Christ as our Lord and Savior.


July 23, 2020 at 5:12 pm, Graeme Bear said:

Thank you for the beautiful reflection of Stan and his legacy Dave. We are comforted knowing that people like you & Dallas now carry on that legacy. I never met Stan but did GFP & EL here in Australia and like many changed the direction of my life and business. Many people can talk the talk but few can talk & walk the walk. Stan was one of these people.


July 24, 2020 at 1:42 pm, Shawna Burton said:

So sorry to hear of Stan’s passing. My condolences to Hazel, David, and the girls. Our ranch made many positive changes thru RMC and the EL, but without Stan our succession plan would have never happened. He was a real gem, hugs to all.❤
Shawna Burton


September 02, 2020 at 5:54 am, Nathan Creswick said:

Really sad to hear of Stan’s passing. May he rest in peace.


September 16, 2020 at 6:27 am, Sam A, Epperson said:

I am sad to hear of your loss. My prayers are with you and your family. I appreciate Stan more than anyone, I have encountered in my life. and think of him and the school daily. The greatest educator ever.
We were part of the first executive link program and our time together was invaluable. He invited me to go to South Africa, and what a wonderful experience.
Thank you for sharing him with us.
regards, Sam Epperson


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