Frequently Asked Questions
COURSE OUTLINE
Ranching For Profit School typically start at 2:30pm on a Sunday afternoon (Day 1) and concludes at noon the following Saturday (Day 7). The remainder of the days (M-F) generally start at 8 AM and conclude between 5 and 6 PM with optional time outside of these hours to work on your business.
Print outlinePeople, Ecology, Production & Economics (Overview)
- Differentiate between working in the business (the $10/hour work) v. working on the business (the $1,000/hour jobs)
- Apply Parato Principle (the 80/20 Rule)
- Identify worry areas to address during the class.
- Review Principles to derive maximum value from the school.
Economics & People
- Apply the 3 secrets for increasing profit to your farm or ranch.
- Determine how accounts should be organized for your ranch.
- Begin the search for breakthroughs for your ranch.
- Identify ineffective and highly effective personal, business and industry paradigms.
- Draw out ideas, opinions, facts and feelings from others in non-threatening ways to improve communication at home and in your business.
- Establish clear goals for you, your family, and your business.
- Define roles and performance targets for everyone who works in and on your ranch.
- Hold people (including yourself) accountable for results without damaging relationships.
- Develop a management succession plan that ensures continuity into the future.
- Prepare the next generation for management authority and responsibility.
- Develop and implement a plan to achieve your goals.
Economics & Finance
- Apply the 7 step Ranching For Profit Economic Model to your business to project profit or loss and identify profit drivers and “deadwood.”
- Complete an enterprise analysis for each part of your business.
- Calculate gross margins and use them to make better production decisions.
- Project and manage your cash flow.
- Use key performance indicators and benchmarking to find strengths and weaknesses in your business.
- Find strategies for increasing profit for your farm or ranch.
- Apply the 3 “R’s” of credit and other financial principles that will make you more financially secure and make your farm or ranch more efficient.
- Identify options to capitalize and concessionize fixed assets to put you money, currently tied up in unproductive fixed assets, to work.
Ecology & Grazing
- Assess the health of your property.
- Identify tactics for improving soil health and the condition of your ranch ecosystem without expensive inputs.
- Determine the carrying capacity of your ranch.
- Increase the carrying capacity of your ranch without seeding, spraying, fertilizing, brush clearing or other expensive, counterproductive practices.
- Create a property development plan
Grazing & Production
- Build a feed bank.
- Troubleshoot pasture and animal performance problems.
- Apply the five principles of cell grazing to increase carrying capacity and improve the health of your land while reducing costs.
- Create growing season and dormant season grazing plans that incorporate wildlife considerations, production risk, personal needs and other factors.
- Compare the profitability of seasonal v. year round grazing enterprises
- Drought proof your business.
- Improve the nutrition your livestock get from grazing
- Design a supplementation program that will support high performance and minimize costs.
- Apply the six basic principles for improving reproductive performance in your herd.
Ecology & People
- Develop a business structure that fits your environment and works with nature’s cycles.
- Compare the profitability of alternative production strategies for enterprises.
- Find strategies to effectively manage the “worry areas” identified on day 1.
- Experience first-hand the value of having an objective, experienced board of peer advisors.
People & Management
- Draft a plan to apply Ranching For Profit principles to the challenges facing your ranch.
- Determine a policy for working on your business on a regular basis.
- Finalize your plan to apply Ranching For Profit principles to your ranch.
CLASS STRUCTURE

PREPARATION
When you enroll in the Ranching For Profit School we send you prework to complete prior to the class. The prework will familiarize you with RFP principles, and make it easier to apply RFP concepts to your ranch during the class.
CLASS SIZE
Classes range from 20 to 54 students organized in teams of 5-6 participants. Students are often from different types of ranches in different regions and form friendships that last long after the school is over.
TEACHING
Instruction consists of short dynamic lectures, fun demonstrations and video presentations interspersed with individual and team tasks. Team tasks generally focus on applying course principles and tools to a real case study. Individual tasks generally involve the application of concepts and methods to your own farm or ranch.
Individual coaching is available after hours.
Class Hours
Most schools begin at 3 pm sharp on a Sunday. We offer a get-acquainted reception ½ hour before the class starts. The day ends at 7:30 with a dinner RMC hosts for class participants. Monday through Friday class begins at 8:00 a.m. and ends about 5:00 p.m. On Saturday class begins at 8:00 a.m. and ends at noon. Each night there will be homework to complete in which you’ll apply the principles of Ranching for Profit to your own business.
your investment
The course fee for one person attending is $3,000. The fee for each additional person from the same business is $2,000. A payment plan is available. Graduates are welcome to repeat the class for only $1,000. The course fee includes tuition, course materials, refreshments, lunches and a life-changing experience. In addition to the outstanding instruction during the course, RFP teachers offer one-on-one coaching after-hours in the classroom. Participants leave with a prioritized action plan for their ranch.
ENROLL NOWHoly cow! This thing paid for itself on the first day!
