Category: Succession

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Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

Stan Parsons

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to imagine what my life would have been like had I not met Stan.    I first heard of Stan Parsons when I was an undergrad […]

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The Tradition vs Innovation Paradox

sunset cowboy

Agriculture is steeped in tradition. These traditions serve as a source of pride and continuity which help make us who we are in agriculture. However, these same traditions create a paradox of sorts when it comes to managing the business of ranching. Balancing respect for traditions and fostering innovation can be tricky to navigate. Another […]

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The Great American Tragedy

In an earlier ProfitTips column I wrote about a young couple who, after attending a Ranching For Profit School, came home to meet a brick wall of resistance from the folks.   The couple wrote, “They were very upset when we showed them the numbers and compared them to the RFP benchmarks. We proposed several […]

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Two Legacies

Legacy is a powerful concept.  Perhaps that is because we see our legacy as a form of immortality.  In some families it has survived generations now long gone. Many people I work with feel a deep obligation to carry on the family’s legacy.  A family’s legacy can be rich with meaning and a powerful source […]

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