Adding a New Enterprise

We are in the final days of our 2021 winter Executive Link meetings where Ranching for Profit alumni form peer advisory boards and look into each other’s businesses for strategic level advice. One issue that frequently comes up is the evaluation of adding a new enterprise to the operation. The operator is often excited about […]
The Power of a Profit Target

Having a clear target is a powerful thing. A few years ago, I led my son’s scout troop to climb Longs Peak in Colorado. We hit the trail about 2:30 AM and watched the sun rise while sitting above the tree line. As we entered the most difficult stretches, we all struggled at different times. […]
Allocation of Overheads is a Bad Idea

The team here at RMC has been busy holding Ranching for Profit Schools in several locations. At these schools, a good part of classroom time is spent teaching and applying […]
Read MoreRanch Management Instruction Manual

As you open gifts this Christmas, they will probably include a few instruction manuals often, full of ridiculous legal jargon. Those manuals tend to get thrown out with the used […]
Read MoreGet Better Before Getting Bigger

Our busy season of conducting Ranching for Profit Schools has just begun. Last week, I had the pleasure of dropping in on the school in Abilene, TX and meeting some outstanding participants. It is always an honor to be trusted enough to be invited to help a business discover a new path forward that will […]
Cow-Calf Profitability

If you could only show me one number on your ranch that directly correlated to the profitability of your cow-calf operation, what would that number be? If you follow traditional thinking you might assume weaning weight, or price received for your calves. Not it. In fact, those numbers have little correlation to profit. So, what […]
Going Long

You’ve probably heard the expression, “Go big or go home.” But there is another time-tested strategy that has a higher success rate: “Go long.” It wasn’t just water that carved the Grand Canyon, cold temperatures that led to the last ice age, or a smart investing strategy that made Warren Buffett wealthy. In each case […]
Fall is Planning Time

As fall work wraps up for most in cow country, now is the time to start planning for next year. Here are a few essential pieces of that plan: Gross Margin projections and analysis of key enterprises Overhead projection and analysis Profit target setting and how profit will be used Grazing plan for next year […]
Cow Depreciation – Don’t Follow a Recipe

There has been quite a bit written about managing cow deprecation over the past few years. In simple terms cow depreciation is the reduction of value of a cow from its height of value until it is sold for salvage. I’m glad this often hidden cost is getting attention and that ranchers now see this […]
Healthy Land, Happy Families and Profitable Businesses: Stan Parsons’ Legacy

Hazel Parsons emailed me last Wednesday that her husband, Stan, died earlier that day from Covid-19 related pneumonia. I sat staring at the email, absorbing the news and trying to […]
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