Category: Economics & Finance

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Implementing the Drought Plan

A good chunk of cow country is experiencing a dry time. If you are Ranching for Profit you had your drought plan done before spring arrived. That drought plan included key dates with specific actions tied to those dates, it was written down, and shared with others on your team who held you accountable to […]

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Ranching from Scratch

baking

Can’t be done. At least that is what conventional wisdom says. I’d agree that it can’t be done, if you follow the rules of traditional ranching – running cows the way everyone else does and owning everything. If you are willing to break some rules and challenge conventional wisdom maybe you can join the amazing […]

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Social Distancing Rancher Style

cattle in the sun

As the coronavirus pandemic continues, all of us in America are changing many of our habits and routines to try and slow the spread. While social distancing is the norm for many in the ranching profession, we are most certainly adjusting our routines in the coming weeks and perhaps months. In my house, the major […]

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Beauty in Simplicity

cow flowers

We tend to overcomplicate things. A simple business that does a few things well and at scale, is a thing of beauty! It is easy to get caught in the trap of doing lots of small things. After all, if someone is making money on the calves I sell, maybe I should background them myself? […]

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Get Outside Your Area

Are you happy with the results your business is producing? If you want different results, you need to act differently. In order to act differently, we must think differently. If you think producing big calves is the secret to a profitable ranch, you will take actions to produce big calves. At the Ranching for Profit […]

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What Price Should I Use?

For the past 3 weeks we have been holding our Executive Link meetings from New England to Texas. We have about 110 businesses that are currently members of Executive Link (EL). These businesses meet as boards of directors three times a year to give and receive strategic advice on their business and be held accountable […]

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The Value of a Day

What value does your business need to produce every day? Are you focusing on the right things to achieve this? At the Ranching for Profit School we teach participants how to structure the economic information of their business into a format that is meaningful for making effective business decisions. Over the past few months I’ve […]

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The 3 Measures of Success in Business

In nearly 40 years of helping ranchers improve their land, their businesses and their lives, I’ve found that there are three things we need to measure to determine the success of a ranch business, or any business for that matter. They are: Profit, Effort, and Fun. Let’s take a quick look at each of these. […]

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The Unit

Improving gross margin per unit is the second of the Three Secrets For Increasing Profit™. It is also the most misunderstood. Gross margin is the contribution an enterprise makes toward covering overhead costs and producing profit. Gross margin per unit measures the economic efficiency of  that enterprise. It is a powerful tool for comparing enterprises […]

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4 Strategies to Improve Gross Margin per Unit

As a student in my very first Ranching For Profit School I was told to make sure I was shooting at the right target before taking aim. That’s common sense. But it’s not commonly practiced.  Livestock producers are great marksmen, but they are often shooting at the wrong target. The target most producers aim at […]

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