Category: Decision Making

The Power of a Profit Target

Longs Peak

Having a clear target is a powerful thing. A few years ago, I led my son’s scout troop to climb Longs Peak in Colorado. We hit the trail about 2:30 AM and watched the sun rise while sitting above the tree line. As we entered the most difficult stretches, we all struggled at different times. […]

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Allocation of Overheads is a Bad Idea

cow tractor

The team here at RMC has been busy holding Ranching for Profit Schools in several locations. At these schools, a good part of classroom time is spent teaching and applying the Ranching for Profit Economic Model. This is our trademark way of doing an economic analysis of the ranching business, but the fundamentals apply to […]

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Ranching Network

RFP school

One of the challenges in working in the ranching profession is the difficulty of finding a network of forward thinking, driven and creative problem solvers. Many of us enjoy the ability to work on our own or with a small team, but when it comes to strategic level visioning and planning it sure helps to […]

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Ranch Management Instruction Manual

As you open gifts this Christmas, they will probably include a few instruction manuals often, full of ridiculous legal jargon. Those manuals tend to get thrown out with the used wrapping paper and boxes. But what if your ranch came with an instruction manual that was actually useful? I’m not talking about how to fix […]

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Get Better Before Getting Bigger

ranching4profit school

Our busy season of conducting Ranching for Profit Schools has just begun. Last week, I had the pleasure of dropping in on the school in Abilene, TX and meeting some outstanding participants. It is always an honor to be trusted enough to be invited to help a business discover a new path forward that will […]

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Focus on What We Can Control

focus

When the US Air Force Thunderbirds perform a formation roll maneuver the slot pilot is surrounded on all sides in close formation by other aircraft. He maintains his position by intense focus on a point of the aircraft next to him. He can’t be distracted by watching the aircraft behind him. The pilot focuses only […]

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Get Outside Your Area

Are you happy with the results your business is producing? If you want different results, you need to act differently. In order to act differently, we must think differently. If you think producing big calves is the secret to a profitable ranch, you will take actions to produce big calves. At the Ranching for Profit […]

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The Laws Of Economics

My Cousin Vinny is one of my favorite movies. There’s a scene where Vinny, played by Joe Pesci, challenging the witness, asks, “Are we to believe that the laws of physics cease to exist on your stove?” That line, makes me think of some people who market grass finished beef and use grazing practices that […]

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Irresistible Change

running horses

I reviewed articles in Harvard Business Review, Forbes and Fast Company on resistance to change. The articles laid out the 12 reasons, the 10 factors and the 5 keys to resistance. The more I read, the more convinced I am that they have it ALL wrong! I encounter my fair share of people who are […]

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The 3 Secrets For Increasing Profit™

There are three, and only three, ways to increase profit in any business. Stan Parsons called them The 3 Secrets For Increasing Profit™ and introduced them to Ranching For Profit students in 1980. Lately I’ve seen more and more articles by industry pundits that incorporate the 3 secrets in articles and conference proceedings. They rarely […]

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