Ranching For Profit School instructors have a well-deserved reputation for excellence. Each RFP teacher has a rich practical background in ranching. They spend two years learning the RFP curriculum and the RFP teaching processes before they teach their first class. They use a number of highly effective classroom techniques, real-life case studies, and a healthy dose of humor.
ABOUT RMC

OUR
purpose
Healthy land, happy families and profitable businesses.
Your land. Your family. Your business.
OUR
programs
Our internationally acclaimed Ranching For Profit School empowers people like you to transform their ranches into successful businesses.
Our graduate support programs, RFP Online and Executive Link, provide structure, support, and accountability to help people accomplish more, faster than they can on their own.
OUR
promise
- We deliver the goods.
Whether you have a high school diploma or an MBA, a ranch that’s struggling or a network of ranches firing on all cylinders, our programs will give you the tools and insights you need to improve your business. - We deliver them in style!
Our instructors don’t just present information, they teach it! Our small group approach with team and class discussions, case studies, videos, constant interaction and direct application to the participants’ own situation makes for a fun, effective learning environment. - We will support you.
Things don’t magically change because you learn something new. You still have to roll up your sleeves and get to work … not just IN your business, but ON it too. RMC has programs and tools to support you every step of the way.

OUR
history
Ranch Management Consultants was founded by Stan Parsons, who was raised on a large farming operation in Zimbabwe (formerly Rhodesia.) After earning his MS in Agricultural Economics and PhD in reproductive physiology, Stan realized he still didn’t know much about how to make money in agriculture. To remedy that, Stan read widely on business management while he was a professor of farm management and agricultural economics at the University of Rhodesia & Nyasaland. Repeated demands by local farmers associations led to his first course on the application of business management to agriculture in 1969. Stan Parsons teamed up with Allan Savory and together they worked on a ‘holistic’ approach to ranch management, combining grazing management and animal husbandry with business management. When they started operating in the US in 1979, demand for their services outpaced their resources. Stan and Allan parted company in 1983, when Stan established Ranch Management Consultants and began teaching Ranching for Profit Schools.
Stan moved back to Zimbabwe in 1998. In 2001 he sold RMC to Dave and Kathy Pratt. Dave, who had a history of innovative research and teaching in his role as Livestock/Range Management Advisor in the University of California Cooperative Extension Service, had been teaching Ranching for Profit Schools for Stan since 1992. In the 18 years under Dave and Kathy Pratt, Ranch Management Consultants has held over 100 schools in the US and Canada.

OUR STORY
today
In 2019 Dallas Mount purchased RMC from Dave and Kathy Pratt. Dallas and his staff run RMC from Wheatland, Wyoming where Dallas, his wife Dixie and their teenage kids also operate a small grazing business. Dallas has been teaching profit and resource focused ranch business management since 2001. As an Extension Educator with University of Wyoming, Dallas developed and taught ranch management courses but hadn’t experienced anything close to what he experienced as a student at the Ranching for Profit School. After finally convincing Dave Pratt to bring him on, Dallas began teaching RFP in 2013 and hasn’t looked back since. Dallas and his staff strive to uphold the tradition of excellence in teaching, curriculum and alumni support established by Stan and Dave.