Month: August 2022

Overheads

tractor team

My last ProfitTips article focused on the difference between being productive and being profitable and I used gross margin as a measure of profitability of an enterprise.  In introducing gross margin I made the statement, “The best measure of profitability that I know of, is gross margin per unit.”  I misspoke … or mistyped … […]

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Productive But Not Profitable

cows tractor

North American agriculture could be described in one statement. “Productive but not profitable.” For decades the primary messaging to farmers and ranchers has been to become more productive. You see it everywhere, from the magazines, to the radio ads, to the messaging in our youth development programs. “It’s your responsibility to feed the world. Less […]

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