$100 Per Hour WITB

by Dallas Mount


In the Ranching for Profit School we make clear the difference between WITB (Working In the Business) and WOTB (Working On the Business). We often say WITB, is the $10/hr work and WOTB is the $100/hr or more work. It is critical to get the WOTB done, but WITB needs to be prioritized into the high value tasks as well.  

You might be surprised to find that you have some WITB jobs that are producing value of $100/hr or more. That doesn’t mean you’d pay someone that hourly wage, but you need to structure your business so that the labor is doing tasks that create good value, not just busywork. Perhaps someone on your team spent 3 weeks last month fencing on a lease that you are paying way too much for and it only created $500 of margin to the business, but each year it costs the business $2,000 in additional labor. If there isn’t a way to change this, you are better off getting rid of the lease and finding something else that will create more value for your business. 

Getting good at grazing often involves a huge investment of labor. Let’s look at the example of set stocking a 200 acre pasture that is producing 2,000 lbs of forage per acre vs grazing it with higher stock densities and shorter graze periods. When graze periods shorten and stock densities increase, harvest efficiency goes up. Harvest efficiency is the portion of the total biomass produced that is consumed by a grazing animal. On the example pasture a graze period of 30 days or longer would produce a harvest efficiency of 60%. By moving to 1 day graze periods the harvest efficiency would move up to around 85% creating more grazing days per acre. See the math on the examples below.

set stock grazing
high stock grazing

In this case, shortening the graze period through moving some fence created $167/hour. Pretty motivating to do some WITB when you can put your finger on the value created.

At every ranch there are WITB tasks that are not creating value, maybe even costing the business money. When you identify them and stop doing them, you’ve freed up time and perhaps can liberate some capital. Before you make your “to do” list longer, you should make your “stop doing” list first. With the remaining WITB tasks, identify which will create significant value and focus there. In the comments below describe the highest value WITB jobs your business does and the ones you have stopped doing, because for your business they were a waste of time.


3 Responses to “$100 Per Hour WITB”

July 14, 2021 at 8:23 am, Bruce Troester said:

Nice to see the dollars and cents (@ sense) in doing the daily moves, but what you didn’t mention, and is probably more significant, is the change to the range condition that you’ll see in next years grazing, and that’s what I really don’t understand. We’ve been experimenting with some high density, nonselective grazing where we may move a half a dozen times in the morning and a half a dozen times in the afternoon. We did that with two pastures where we grazed half the pasture that way and the other half let the cows spread out and graze the rest of it for a day. This year I let the cows have the whole pasture, in both pastures the cows preferred the “mob” grazed portion, to the extent that it looked like you put a fence up, but there was no fence. When looking at the two different portions, you can hardly see a difference, but the cows can definitely tell a difference. Something changed. My question for you is, what is it that really changed? God Bless,


July 14, 2021 at 4:01 pm, Conni French said:

Here’s a quick example of a WITB job that paid well….We grazed 485 head of yearling heifers last summer. We charged $0.70/hd/day, for a total of $339.5/day. We ran temporary electric fence along the road to gain 2 days worth of grazing in the ditches. It took 2 hours for my husband and I to finish the job. So the total hours were 4 for an increased income of $679, or $169.75/hour. We enjoy running electric fence anyway, but knowing what kind of wages we’re making makes it even more fun!


October 07, 2023 at 10:03 am, Raina Blackman said:



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